There are a lot of people who are doing Email Marketing like you.

And the major problem is they don’t even land in the inbox.

So, what’s the point of doing it if it’s not landing in the inbox?

Landing in spam means

→ Poor open rate → No sales → Wastage of time :(

So I made this checklist to fix your email deliverability and ensure your messages actually reach your audience.

1. Authenticate your emails

• [ ] SPF (Sender policy framework) – It prevents others from spoofing your domain. Set it up in your DNS settings.
• [ ] DKIM (DomainKeys identified mail) – Verifies that your emails haven’t been altered in transit.
• [ ] DMARC (Domain-based message authentication) – Protects against phishing and email spoofing. Aligns SPF + DKIM.
• [ ] Custom domain for sending – Always use a branded domain (not @gmail.com). like [email protected]

Now let’s fix the senders I mean your reputation